Task:
Create a series of engaging videos for a multichannel digital campaign presenting Sofbuild’s latest and most ambitious project – the residential and commercial complex Kosher.
Solution:
The client challenged us to authentically and attractively showcase the complex's amenities and most of its buildings with minimal computer-generated imagery. This proved difficult, as parts of Kosher were still under construction and wouldn't be completed before the campaign launch.
Reflecting on the visionary blend of contemporary styles with traditional building techniques espoused by the architectural design, we combined slow, beautiful cinematic shots and hand-drawn animations for the purposes of the main video. The captivating storyline added smoothness and appeal to the visual narrative, effectively conveying the exclusivity, unique details, and functional benefits of the complex in an inviting and impressive manner.
The brick-laying techniques and hues of the copper-tinged facades inspired the typography and a custom set of graphic elements we created for the videos and static visuals. This approach, along with the mix of animation and live footage, enabled the production of short, dynamic video pieces tailored to the client's social media audiences.
Let's now step into the dazzling world of Kosher together.
Client: Sofbuild
Business: Real Estate Development
Production Year: 2023-2024
Storyline: Sofbuild & ROBO LAB
Production, Editing, Animation & Motion Design: ROBO LAB
DOP & Drone Camera Operator: Stoil Dimitrov
Sound Design: Kaloyan Dimitrov
VO Talent: Ina Gerginova
